Selling the Dream: Living the Good Life 9-2-14
- Paint the picture with questions
- Easier to sell the dream than the product
- Don’t make it about you!
- Change your self-talk
- People are predictable
- What people buy and why
- The sequence of questions
- Trial Closing
- The questions to sell the dream
- Your dialogue with money must be healthy
- Closing the sale
- The Good LIFE